Privacy Policy

Last Updated: February 6, 2026

At So-Cal 1 Plumbing & Rooter, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you interact with our website, contact us for services, or use our business communications.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

Information We Collect

We collect information when you interact with our business in the following ways:

Contact Information

• Phone Calls: When you call our business phone number, your call may be tracked and recorded through WhatConverts for quality assurance, training purposes, and to determine which marketing sources are most effective.
• Website Forms: When you submit a contact form, service request, or appointment scheduling form on our website.
• Email Communications: When you email us through our Google Workspace system.
• Google Business Profile: When you message us, request quotes, or book appointments through our Google Business Profile.

Types of Information Collected

• Name, phone number, and email address
• Service address and property details
• Appointment scheduling preferences
• Call recordings and call metadata (date, time, duration, marketing source)
• IP address, browser type, and device information
• Marketing attribution data (which advertisement, webpage, or campaign led to your inquiry)
• Service history and customer preferences

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

• Respond to your service requests and inquiries
• Schedule and dispatch technicians to your property
• Send appointment reminders and confirmation messages
• Provide service estimates and invoices
• Maintain your service history for future reference

Business Operations

• Track the effectiveness of our marketing campaigns through WhatConverts attribution
• Analyze which marketing sources generate the most customer inquiries
• Review call recordings to improve customer service quality and train staff
• Comply with plumbing licensing and insurance documentation requirements
• Process payments and maintain financial records

Communication

• Send follow-up communications after service appointments
• Request reviews and feedback on services provided
• Notify you of special offers or promotions (you can opt out at any time)
• Provide updates on scheduled services or changes

Analytics & Improvement

• Understand how visitors use our website
• Improve website functionality and user experience
• Develop new services and features based on customer needs
• Analyze trends to better serve our customers

Third-Party Tools & Data Sharing

We use trusted third-party services to operate our business efficiently. Your information may be shared with these providers solely for business operations:

WhatConverts (Call Tracking & Attribution)

• Purpose: Tracks phone calls to determine which marketing campaigns are generating inquiries
• Data Collected: Call recordings, call metadata (date, time, duration), marketing source information
• Usage: Stored for quality assurance, training purposes, and marketing analysis
• Security: Industry-standard encryption and secure data storage
• Data Not Sold: We do not sell your call data to third parties

Google Workspace (Email & Communication)

• Purpose: Manages business email communications and customer inquiries
• Data Collected: Email correspondence, contact information, service requests
• Security: Subject to Google’s enterprise-grade security standards and compliance certifications
• Storage: Email communications are stored securely within our Google Workspace environment

Housecall Pro (Business Management)

• Purpose: Manages scheduling, dispatch, invoicing, and customer service records
• Data Collected: Contact information, service history, appointment schedules, payment information
• Usage: Used exclusively for business operations and service delivery
• Security: Industry-standard data protection and access controls

Google Analytics & Tag Manager (Website Analytics)

• Purpose: Tracks website usage patterns and measures marketing campaign performance
• Data Collected: Anonymous website behavior, traffic sources, page views, session duration
• Cookies Used: Yes, to track visitor behavior and preferences
• Opt-Out: You can opt out of Google Analytics tracking through your browser settings or by using the Google Analytics Opt-out Browser Add-on

Third-Party Advertisers

We may work with third-party advertising platforms (such as Google Ads, Facebook Ads, or other networks) that use cookies, JavaScript, or web beacons to deliver advertisements and measure campaign effectiveness. These platforms may automatically receive your IP address when you interact with our ads.

Important: We have no access to or control over cookies used by third-party advertisers. Please consult the privacy policies of these third-party services for detailed information about their data practices and opt-out options.

Data Security & Retention

We take data security seriously and implement industry-standard measures to protect your information:

Security Measures

• SSL Encryption: All website forms are protected with SSL encryption to secure data transmission
• Secure Authentication: Our email systems use Google Workspace’s enterprise-grade security with multi-factor authentication
• Access Controls: Only authorized staff members have access to customer data, and access is logged and monitored
• Regular Backups: Customer data is backed up regularly to prevent data loss
• Staff Training: Our team receives ongoing training on data privacy best practices and security protocols

Data Retention Policies

• Active Customer Records: Retained indefinitely to maintain service history and enable efficient future service
• Marketing Data: Retained for 36 months to analyze campaign performance and trends
• Call Recordings: Retained for 12 months for quality assurance and training purposes, then deleted
• Inactive Accounts: Customer data for accounts with no activity for 5 years will be reviewed and may be purged, subject to legal and business requirements

Log Files

Like most websites, we use log files that automatically record information when you visit our site. Log files may include:

• Internet Protocol (IP) addresses
• Browser type and version
• Internet Service Provider (ISP)
• Date and time stamp of visits
• Referring and exit pages
• Number of clicks and pages viewed

This information is not linked to personally identifiable information and is used solely for analyzing trends, administering the site, tracking user navigation, and gathering demographic information.

Cookies and Web Beacons

Our website uses cookies to enhance your experience and improve our services.

What Are Cookies?

Cookies are small text files stored on your device by your web browser. They help websites remember your preferences and track your interactions.

How We Use Cookies

• Preference Cookies: Remember your settings and preferences for future visits
• Analytics Cookies: Track website usage patterns through Google Analytics to help us improve our site
• Marketing Cookies: Measure the performance of our advertising campaigns
• Session Cookies: Enable form functionality and maintain your session while browsing our site

Managing Cookies

You can control or disable cookies through your browser settings. Keep in mind that disabling certain cookies may limit website functionality, such as the ability to submit contact forms or view personalized content.

For detailed information about cookie management, consult your browser’s help documentation or visit:

• Chrome: chrome://settings/cookies
• Firefox: about:preferences#privacy
• Safari: Preferences > Privacy
• Edge: edge://settings/privacy

Your Privacy Rights

We respect your rights regarding your personal information. You have the right to:

Access Your Data

Request a copy of the personal data we have collected about you. We will provide this information in a commonly used electronic format within 30 days of your request.

Correct Inaccurate Information

Request correction of any personal information you believe is inaccurate or incomplete. We will verify and update your information promptly.

Delete Your Data

Request deletion of your personal data, subject to legal and business requirements. Please note that we may need to retain certain information for:

• Compliance with legal obligations (such as tax and licensing requirements)
• Completion of active service requests
• Resolution of disputes or enforcement of agreements

Opt Out of Marketing Communications

Unsubscribe from promotional emails, text messages, or phone calls at any time. You can:

• Click the “unsubscribe” link in any marketing email
• Reply “STOP” to any marketing text message
• Contact us directly to request removal from marketing lists

Service-related communications (such as appointment reminders and service updates) are not considered marketing and may continue even if you opt out of promotional messages.

Request Call Recording Deletion

Request deletion of specific call recordings before the standard 12-month retention period expires.

File a Complaint

If you believe we have not handled your personal data appropriately, you have the right to file a complaint with your local data protection authority.

How to Exercise Your Rights

To exercise any of these rights, contact our privacy officer at:

• Email: privacy@socal1plumbing.com
• Phone: [Business Phone Number]
• Mail: So-Cal 1 Plumbing & Rooter, [Business Address]

We will respond to your request within 30 days. We may require verification of your identity before processing certain requests.

CCPA Privacy Rights (California Residents)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know

You have the right to request that we disclose:

• The categories of personal information we have collected about you
• The categories of sources from which the personal information was collected
• The business or commercial purpose for collecting personal information
• The categories of third parties with whom we share personal information
• The specific pieces of personal information we have collected about you

Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions under the law.

Right to Opt-Out of Sale

We do not sell your personal information. We do not and will not sell, rent, or share your personal information with third parties for their direct marketing purposes.

Right to Non-Discrimination

You have the right to not receive discriminatory treatment for exercising your CCPA privacy rights. We will not:

• Deny you services
• Charge different prices or rates
• Provide different levels of quality
• Suggest that you may receive different pricing or quality of services

Authorized Agents

You may designate an authorized agent to make a request on your behalf. The authorized agent must provide proof of authorization, and we may also require you to verify your identity directly with us.

How to Submit a CCPA Request

To exercise your CCPA rights, contact us at privacy@socal1plumbing.com or call [Business Phone Number]. We will respond to verifiable requests within 45 days.

Children’s Information

Protecting children’s privacy is important to us. Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information, please contact us immediately at privacy@socal1plumbing.com. We will take prompt action to remove such information from our records.

We encourage parents and guardians to monitor and guide their children’s online activities.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

How We Notify You of Changes

• We will post the updated Privacy Policy on this page with a new “Last Updated” date at the top
• For material changes that significantly affect your privacy rights, we may provide additional notice through:
  • Email notification to customers with active accounts
  • Prominent notice on our website homepage
  • Direct communication before your next scheduled service

Your Continued Use

Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this page periodically to stay informed about how we protect your information.

Third-Party Links

Our website may contain links to third-party websites, plug-ins, and applications (such as social media platforms, review sites, or partner services). Clicking on these links or enabling these connections may allow third parties to collect or share data about you.

Important: We do not control these third-party websites and are not responsible for their privacy practices. When you leave our website, we encourage you to read the privacy policy of every website you visit. This Privacy Policy applies only to information collected by So-Cal 1 Plumbing & Rooter.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Privacy Officer
So-Cal 1 Plumbing & Rooter
Fullerton, CA 92833 

Email: privacy@socal1plumbing.com
Phone: (714)610-5942
Hours: Monday – Friday, 8:00 AM – 5:00 PM

We take all privacy inquiries seriously and will respond within 2-3 business days.

Consent

By using our website, contacting us for services, or otherwise providing your personal information to So-Cal 1 Plumbing & Rooter, you consent to the collection, use, and storage of your information as described in this Privacy Policy.

If you do not agree with any part of this Privacy Policy, please do not use our website or services.

This Privacy Policy is effective as of the “Last Updated” date listed at the top of this page.